| Spikes ASIA 2016 | ||
|---|---|---|
| Film | Tv & Cinema Film: Public Health & Safety | Silver Spike |
Client: Chinas Child Safety Emergency Response
Product: Chinas Child Safety Emergency Response
Entrant: Bbh China Shanghai, China
Idea: Bbh China Shanghai, China
Production: Gravity Films Shanghai, China
Editor: Jul 14 2016 12:00am
Chief Creative Director / Director: Johnny Tan (BBH China Ltd.)
Executive Creative Director: Yu Kung (BBH China Ltd.)
Executive Creative Director: Leo Zhang (BBH China Ltd.)
Creative Director: Jeffrey Sun (BBH China Ltd.)
Creative Director: Jay Qian (BBH China Ltd.)
Art Director: Yoyo Yang (BBH China Ltd.)
Intern: Seven Zhang (BBH China Ltd.)
Producer: Weisian Lee (BBH China Ltd.f)
Senior Account Executive: Joy Min (BBH China Ltd.)
Brief Explanation
In one take, we see a joyful father next to his young son. He proudly describes all the wonderful attributes his son possesses while the camera slowly zooms in. The son eventually gets cropped out as the camera zooms in very tight.
Suddenly in a single moment the father’s emotions change from joyful to anxious and hopelessness. The camera zooms out to reveal in place of the son is a picture of him on a Missing Child poster. The father now describes what’s written on the poster as he tries not to break down at the disappearance of his son.
The message the films portrays is that it only takes a moment to turn happiness in hopelessness. And let’s help stop children going missing in the first place as our best chance to find them is in the first 3 hours they go missing.