Chipotle: As Real As It Gets, Musician

Credits & Description:

Category: Food
Brand: Chipotle
Media: TV
Country: USA
Advertising Agency: Venables Bell & Partners, Usa
Brand: Chipotle Mexican Grill
Country: USA
Entrant Company: Venables Bell & Partners, San Francisco
Advertising Agency: Venables Bell & Partners, San Francisco
Media Agency: Mullenlowe Mediahub, Boston
Production Company: O Positive, Santa Monica / Lime Studios, Santa Monica / Arcade Edit, Santa Monica / Timber, Santa Monica / Original Music By Human, Santa Monica
Additional Company: Company 3, Santa Monica
Founder, Chairman: Paul Venables (Venables Bell And Partners)
Executive Creative Director: Will Mcginness (Venables Bell And Partners)
Director Of Integrated Production: Craig Allen (Venables Bell And Partners)
Director Of Business Affairs: Quynh-ahn Phan (Venables Bell And Partners)
Creative Director: Tom Scharpf (Venables Bell And Partners)
Art Director: Amanda Younger (Venables Bell And Partners)
Art Director: Avery Oldfield (Venables Bell And Partners)
Art Director: Mark Lawson (Freelance)
Copywriter: Jimmy Burton (Venables Bell And Partners)
Copywriter: Adam Wolinsky (Venables Bell And Partners)
Copywriter: Eric Boyd (Freelance)
Head Of Strategy: Michael Davidson (Venables Bell And Partners)
Senior Brand Strategist: Jake Bayham (Venables Bell And Partners)
Director Of Digital Strategy And Analytics: Jeff Burger (Venables Bell And Partners)
Group Communication Strategy Director: Gavin Jones (Venables Bell And Partners)
Producer: Gabby Gardner (Venables Bell And Partners)
Group Brand Director: Kammie Sulaiman Dascola (Venables Bell And Partners)
Brand Operations Manager: Mikaela Kearns (Venables Bell And Partners)
Assistant Brand Manager: Ursula Reichle (Venables Bell And Partners)
Project Manager: Madi Mccallum (Venables Bell And Partners)
Business Affairs/Talent Manager: Yelena Kompaneyets (Venables Bell And Partners)
Senior Traffic Manager: Jermalia Holling (Venables Bell And Partners)
Assistant Traffic/Business Affairs Manager: Malcolm Konner (Venables Bell And Partners)
Director: David Shane (O Positive)
Director Of Photography: Maryse Alberti (O Positive)
Executive Producer: Ralph Laucella (O Positive)
Producer: Ken Licata (O Positive)
Production Designer: Maia Javan (O Positive)
Managing Partner: Damian Stevens (Arcade Edit)
Executive Producer: Crissy Desimone (Arcade Edit)
Entry Summary:
In the U.S., "being real" is a phrase that suggests complete honesty and transparency when sharing your point of view. With food, the word "real" pushes off processed/artificial ingredients. Chipotle makes their food fresh on site every day. It’s never frozen, never processed and uses just 51 real ingredients you could buy at any grocery store.
Synopsis:
Comedic actress Jillian Bell comes upon a larger-than-life Chipotle Burrito. She enters inside to find a surprisingly large and sophisticated space where she is greeted by a piano player and a voice from above (Jeffrey Tambor). The voice of the Burrito acts as a sort of makeshift therapist who asks that Jillian share something “real” about herself. She confesses that she has a “thing” for musicians, while being completely dismissive and disinterested in the musician sitting in close proximity to her.
Script In English:
Open on a super wide exterior shot of an oversized burrito.Cut to Jillian Bell entering the burrito through a doorway with a “Real” sign lit up above it.Burrito: Hey, Jillian!Jillian: Hello.Burrito: You’re inside a Chipotle burrito where everything is real. So…we want you to be real. Alright?Jillian: Okay.Burrito: Be real…Jillian: Uh be real, uhm, well I kind of have a thing for musicians.Burrito: Hahaha, you hear that, Richard?Jillian: Who’s Richard? Is that…oh. I forgot you were even here (laughter). Uh no, not that you’re forgettable, but...and I wasn’t talking about…okay, so here’s what’s happening cause there’s confusion. I wasn’t talking about you. I was talking about uhm…like a real musician, you know? No offense. Jillian: But like you know, a drummer or something you know, with tight pants and some kind of a dark past…and a tour bus. You probably go on a bus, huh? To get to work? Yeah, like a regular person bus.Burrito: So… not Richard.Jillian: No, not Richard.AS REAL AS IT GETSLOGO: CHIPOTLEURL: CHIPOTLE.COM/REAL
Date: April, 2017
Description:
Jillian Bell gets real about how she has a thing for musicians. Just not all musicians.