The campaign 'A Salute to the Driven Class' created by Wieden + Kennedy, Shanghai is a celebration of the emerging Chrysler customers who are 'driven'. A series of five vignettes, they follow a photographer, entrepreneur, fashion designer, architect and boxer, who are at the leading-edge of their field, and dare to be different.
Category: Automotive
Client: Chrysler Global
Agency: Wieden + Kennedy, Shanghai
Production: Airbag Productions
Country: China
Director: Adrian Bosich
Creative Director: Ryan Gerber
Creative Director: Conan Wang
Art Director: Samuel Liu
Executive Producer: Victoria Conners-Bell
Sound Design: Gasinc Melbourne
Agency Producer: Diana Chew
Editor: Th Lee
Editor: Fanfan Lim