BBH Asia Pacific Singapore and Chupa Chups have launched an Instagram game as part of a social media campaign for the brand to celebrate Halloween. "Get Lolli" is a first-of-its-kind, 'choose your own adventure' game on Instagram, built to create awareness of Chupa Chups during the biggest candy-sharing event of the year - Halloween. In the game, players are encouraged to help a 'finger' find his friend Lolli (a Chupa Chups lollipop) who has been kidnapped. The game uses Instagram's native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger.
Title: Halloween
Brand: Chupa Chups
Media: TV
Category: Confectionery & Snacks
Agency: BBH
Geo: Singapore
Chupa Chups: Get Lolli - The Instagram Horror Game
Advertising Agency: BBH Asia Pacific, Singapore
Creative Director: Tinus Strydom
Senior Copywriter: Omar Sotomayor
Senior Art Director: Gaston Soto
Account Management: David Webster, Bassam Abdel-Rahman, Bernice Ooi, Michelle Zimmerman
Planning: Lindsey Cummings, Heidi Lahtinen
Producer: Daphne Ng
Director: Flamboyant Paradise
Production house: 4Humans