Advertised brand: Chupa Chups
Advert title(s): I want candy - cover
Advertising Agency (Name, City, Country): Maxus, London, UK
Influencer Agency: Social Circle, London, UK
Influencer: dodie
Published/Released (Month, Year): April 2017
Country (Market): United Kingdom
Description/Release synopsis:
Chupa Chups Sugarfree has sponsored YouTuber and singer-songwriter dodie’s debut tour, the first time in the UK that a brand has sponsored the tour of a musical vlogger/YouTuber. The campaign was conceived and developed by Chorus, the specialist partnerships division at WPP media agency Maxus, and social influencer marketing service and platform Social Circle.