'The Somersby Store' is a humourous ad created by Fold7, London for the UK launch of Somersby Cider. The ad parodies the excitement and anticipation around the launch of the latest tech gadgets and features a humourous play on the vernacular around digital technology, including phrases such as '16pip', '32pip', and 'lift towards the mouth and inter-face'.
The truth at the heart of the creative is Somersby's real apple credentials and a more balanced taste that will appeal to both men and women, who are equally represented in the ad.
URL: http://www.fold7.com
Media: TV
Category: Alcoholic Drinks
Agency: Fold7
Brand: Somersby
Geo: Europe, United Kingdom
Advertising Agency: Fold7, UK
Creative Director: Ryan Newey
Creatives: Rob Porteous, Dave Askwith
Account Director: Harry Sheward
Agency Producer: Sam Balderstone
Director / Production Co: Mat Kirkby / RSA Films
Producer: Garfield Kempton
Editor: Joe Guest / Final Cut
Post Production: Big Buoy
Sound Design: Gary Walker / 750mph
DoP: Magni Agustsson