Starring Karla Souza (Presented by Ciel)
Advertised brand: Ciel (The Coca-Cola Company)
Advert title(s): “An Evil Thirst”
Media: In-Cinema, Online Video, Website, Print, OOH
Advertising Agency: Pereira & Odell, San Francisco, Usa
Creative Director: Estefanio Holtz
Art Director: Dj Murphy
Copywriter: Jonathan Carl
Chief Strategy Officer: Matt Herrmann
Senior Film Producer: Anastacia Maggionacalda
Account Executive: Rachel Majors
Associate Director/Project Manager: Lindsey Anderson
Business Affairs Director: Russ Nadler
Business Affairs Coordinator: Christina Hadly
Production Company: The Lift
Director: Los Pérez
Starring: Karla Souza
Chairman: Avelino Rodríguez
Executive Producer: Rodrigo Mendoza
Cco: Jose Barrera
Producer: Magali Sagarra
Prod. Manager: Natalia Casanova
Production Coord: Patricia Zavala
1st Ad: Paco Llaca
2nd Ad: Porro Toledo
3rd Ad: Barbarita
Dp: Dani Jacobs
Production Design: Fer Guerrero
Stylist: Paola Alfaro
Make Up: Maripili Senderos
Special Fxs: Alex Vazquez
Stunt: Pablo Vinós
Editor: Juan Fontana
Sound Mixer: Fernando Cámara
Sound Desing and Music Score: Ivan Llopis, Banjo Music
Post Coordinator: Effects Films
Post House: La Huella
Photographer: Ana Hop
Executive Producer: Daniel Ochoterena
Producer: Pedro Dominguez
Stylist: Martin Michealis
Date: April, 2017
Synopsis: Ciel promoted a yet-to-be released promotion for a hoax movie titled “An Evil Thirst”. A Teaser trailer was release announced a post-apocalyptic action film debut of April 7. The campaign included online ads, movie posters and press kit website at EvilThirstMovie.com.mx. On April 7, the hoax was revealed with a behind the scenes clip where the director (actor) tells Souza that this is the most expensive scene of the film and she must only deliver the line “Everybody Out”, but when the big moment comes she can’t remember her line because her mind is dehydrated.
The campaign is titled “Connecta Mente y Cuerpo” (Connect your mind and body) from Ciel and is a humorous dramatization that our brains depend on proper hydration to function optimally.