Category: Household: Cleaning Products
Advertiser: UNILEVER
Product/Service: CIF BATHROOM CLEANER
Agency: LOWE LONDON
Production Company: PSYOP, New York, London, USA, UNITED KINGDOM
Production Company: FACTORY FILMS, New York, London, USA, UNITED KINGDOM
Date of First Appearance: Oct 1 2010
Executive Creative Director: Ronald Wohlman
Creative Director: Ronald Wohlman/Mike Yee
Copywriter: Mike Yee
Art Director: Ronald Wohlman
Agency Producer: Ben Roberts
Account Supervisor: Rebecca Harrison
Advertiser's Supervisor: Jean Laurent-Ingles
Producer: Nancy Nina Hwang
Director: Eben Mears/Jon Saunders
Editor: Cass Vanini
Animation: Psyop
Cameraman: Simon Chaudoir
Account Manager: Tom Lakeman
Planner: Richard Kelly
Cinematographer: Simon Chaudoir
Director Of Photography: Simon Chaudoir
Editing Company: Psyop
English Description
Whitesnake: The first of the films in the new Cif Brand Communication Idea of “Always a Beautiful Ending”, this film launched new Cif Ultra White Cream into key Cif Markets (Turkey, Poland and Russia) with a made up fairy tale called “The Palace Where White was Lost”.