To remind people just how critical preventive care is, but without making it feel like a lecture, Cigna's agency, McCann, enlisted the aid of some thoughtful and funny kids and asked them: what is the most important thing your parents do for you.
Category: Finance & insurance
Client: Cigna
Agency: McCann NY
Production: Coverdale
Country: United States of America
Director: Douglas Gautraud
Executive Creative Director: Larry Platt
Executive Creative Director: Lea Ladera
Creative Director: Cameron Fleming
Creative Director: Calvin Lyte
Senior Agency Producer: Meg McCarthy
Production:
Producer - Andy Coverdale
Director of Photography – Luca Fantini
Editorial- Bikini Edit
Editor- Avi Oron
Executive Producer- Gina Pagano
Assistant Editor – Gustavo Roman
Color-Correct – Chris Ryan at Nice Shoes
Audio Mix - Philip Loeb at Heard City