Cigna: TV Doctors of America

Credits & Description:

Media: TV
Country: UNITED STATES
Industry: FINANCE
Brand: CIGNA
Advertising Agency: McCann, New York, USA
North American Chief Creative Officer: Eric Silver
Co - Chief Creative Officers, McCann NY: Tom Murphy & Sean Bryan
Executive Creative Director: Larry Platt
Associate Creative Director / Art Director: Ferdinand Daniele
Associate Creative Director / Copywriter: Tom Weingard
Art Director: Daniel Aykurt
Copywriter: Donnell Johnson
Chief Production Officer: Nathy Aviram
Executive Producer: Amanda Revere
Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Global Account Director: Veronica Bertran
Group Account Director: Trish Mello
Account Director: Colleen Moisio
Account Executive: Mike Morettoni
Asst. Account Executive: Kayla Fu
Business Affairs: Danielle Korn
Talent Partnerships: Kimberly Kress
Group Strategy Director: Julianna Katrancha
Production Company: Untitled Films
Director: Grant Heslov
Executive Producers: Jim Evans, Gina Pagano
Editorial Company: Mackenzie Cutler
Editor: Ryan Steele
Asst. Editor: Pamela Petruski
Color: CO3
Colorist: Tim Massick
Graphics Company: Schmigital
Music Company: JSM
Mix Studio: Heard City
Engineers: Jodi Levine, Evan Mangiamele
Group Account Director: Jan Lemke
Management Supervisor:Clifford Strashun
Account Supervisor: Jay Cohen
Assistant Account Executive: Siera June
Senior Project Manager: Charelle Shaw
Project Manager: Jennifer Yuan
Senior Social Media Specialist: Lisa Goldberg
Director Social Media: Randi Rosenfeld
Director of Strategy: Tammy Hwang
Art Directors: Astrid Andujar, Cheryl Thrower, Tatiana Girman
Creative Director: Carl Ceo
Animator: Katie Kirschner
Associate Creative Director: Rebecca Gardner
Associate Creative Director: Ron Sullivan
Director of Broadcast Production: Debra Airey
Director of Graphic Services: Ken Hogan
Associate Digital Production Artist: Mike Lapolice
Associate UX designer: Janell McCanna
Synopsis:
Doctors have been telling Americans to go for annual check-ups for years, but only half of the population seeks preventive care services at the recommended rate. What’s more, the CDC estimates that if everyone went as recommended, up to 100,000 lives could be saved. This constitutes nothing short of a public health crisis. Since people weren’t listening to the advice of real doctors, we enlisted a team that had the reach and appeal to get people listening and sharing: The TV Doctors of America—four decades of fake M.D.s brought together to get Americans to a real doctor.