Brand: Cigna
Agency: McCann NY
Co-Chief Creative Officers, McCann NY: Tom Murphy & Sean Bryan
Executive Creative Director: Larry Platt
Group Creative Director: Danny Rodriguez
Senior Art Director: Jesse Yowell
Senior Copywriter: Dan Colburn
Chief Production Officer: Nathy Aviram
Exec Integrated Producer: Kathy Love
Senior producer: Cindi Blondell
Head of Project Management: Ilyssa Van Oss
Global Account Director: Veronica Bertran
Group Account Director: Mat Cunnell
Account Supervisor: Mike Morettoni
Account Executive: Emma Langston
Group Strategy Director: Julianna Katrancha
Senior Strategist: Justin Luk
Director, Business Affairs: Danielle Korn
Dir Talent Partnerships: Kimberly Kress
Agency: MRM//McCann
EVP Chief Creative Officer: Sung Chang
Creative Director: Emmeli Osterdahl
Art Director: Cheryl Thrower
Copywriters: Regina Strong, James Santiago
SVP Group Account Director: Jan Lemke
Management Supervisor: Jay Cohen
Associate Director of Social Media Strategy: Lisa Goldberg
Strategist: Samantha Hilton
Associate Director of Project Management: Charelle Shaw
Project Manager: Jennifer Yuan
Technology Lead: Slobodan Mileta
Technical Production: Twilio
Technical Production: Nethram
Cigna:
Lisa Bacus – EVP, Global Chief Marketing & Customer Officer
Stephen Cassell – VP, Global Branding
Jen Hayward – Director, Brand Marketing
Paulina Riccio – Branding Specialist
Media Agency: OMD
Published: April 2018
Synopsis:
With a mission to save 100,000 lives by encouraging Americans to get their annual check-upi, global health service company Cigna (NYSE: CI) has reunited the stars of its TV Doctors of America campaign to give Americans personalized, mobile reminders to schedule their annual check-ups.
The new pilot, which supports Cigna's Go, Know and Take Control message, encourages people to call or text to “page” Cigna’s TV Doctors at 1-833-PAGE-DOC (833-724-3362). In their response, the campaign stars, Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate Walsh, will emphasize the importance of preventive care. Each user will also be given the opportunity to opt-in to receive a personal reminder from one of the four celebrities 30 days later to schedule their annual check-up.
This is part of Cigna’s mission to help save 100,000 lives each year by encouraging Americans to prioritize preventive care. The Centers for Disease Control and Prevention (CDC) estimates that 100,000 lives could be saved if everyone got the recommended preventive care they need, which often starts with seeing a doctor for an annual check-up. However, Americans use preventive services at only about half the recommended rate, despite it being covered by most health insurance plans.
This program encourages Americans to schedule their annual check-up and know their four health numbers, including blood pressure, cholesterol, blood sugar and body mass index. These numbers are responsible for the majority of preventable chronic disease and are the main drivers of health care cost.