| A-List Awards 2016 | ||
|---|---|---|
| Moving Image Advertising | TV/Cinema/Online/Mobile, Cinema Commercial :90 seconds and Over, Single | Bronze |
| One Show, 2016 | ||
| Design | Craft - Animation - Single or Series / Animation - Single or Series | Merit |
| Design | Consumer - Broadcast & Moving Image / Short Films & Videos | Merit |
| Ame Awards 2017 | ||
| Products & Services | Entertainment / Event Promotion: Canada | AME Silver Medallion |
| Epica Awards 2016 | ||
| Media | Media | Silver - Film |
| Kinsale Shark Advertising Festival 2016 | ||
| Digital | International Digital - Online Video | Gold |
| Integrated | International Integrated Campaign - Best campaign using 3 or more media formats | Silver |
Zulu Alpha Kilo, Toronto promotes Lily & the Snowman
Category: Entertainment & leisure
Category: Media
Brand: Cineplex
Media: TV
Agency: Zulu Alpha Kilo, Toronto
Country: Canada
Credits
Agency: Zulu Alpha Kilo
Client: Cineplex
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Associate Creative Director: Noel Fenn, Andrew Caie
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Clients: Susan Mandryk, Peter Furnish, Darren Solomon, Maxine Chapman, Laura Mingail
Agency Producer: Tara Handley
Account Team: Mike Sutton, Roy Gruia, Laura Robinson
Strategic Planner: Ebrahim El Kalza
Animation: Hornet Inc.
Directors: Dan & Jason, Hyesung Park
Producer: Desiree Stavracos
Rep: Hesty Reps, Lisa Batke
Audio/Music House: Vapor Music
Audio Director: Joey Serlin, Brendan Quinn
Producer: Kailee Nowosad
Engineer: Julian Rudd
Music Licensing: Heather Gardner
Song: Follow You, Follow Me
Original Artist: Genesis
Writers: Phil Collins, Anthony Banks, Michael Rutherford
Publisher: Imagem Music
By arrangement with Casablanca Media Publishing
Performer (English Version): Adaline
Performer (French Version): Julie Crochetière
Media Agency: PHD Media
Media Agency Planner: John Wearing, Andrew Young, Scott Henderson
Synopsis:
Cineplex, Canada’s premier cinema company, faced a fundamental challenge. While Cineplex enjoyed near universal brand awareness they were surprisingly weak on brand affinity. Any emotional connection Canadians had was to the Hollywood films Cineplex played, and not the brand itself. This was increasingly becoming an issue with the onslaught of new, cheaper, more convenient ways to watch movies such as Netflix and Apple TV. Cineplex set out to remind Canadians to see the big picture and rediscover the meaningful role that entertainment can play in their lives. An emotional short film was created with the intent of being as entertaining to watch as the movies Canadians watch on Cineplex screens. The film surpassed 30 million views, shattering objectives by over 1300%, with a remarkable 9:1 ratio of organic vs. paid views. All this engagement helped drive record theatre sales and a remarkable increase in brand affinity in under three months.