| Circle Awards 2015 | ||
|---|---|---|
| Film | Best Cinema* - Campaign | Bronze |
Agency: Arnold Klp
Brand: Cineworld
Advertising Agency: Arnold Klp
Agency Producer: Jen Russell
Alternative Title: Feel More
Production Company: Arnold Klp
Creative Director: Andrew Watkinson, Jonathan Moore
Creatives: Cat Peacock
Film Director: Christopher Watson-Wood
Prod Co Producer: Amanda Jones
Post Production Company: Mad Raffian
Editing House: Bread & Butter
Editor: Christopher Watson-Wood
Others Associated And Title: Melissa Vodegel Matzen, Board Director
Description (in 100 Words Or Fewer): Cineworld Is The Uks Leading Cinema Chain, Consumers Didnt Know The Brand And How It Behaved Differently From The Other Faceless, Generic Chains.
We Developed A New Brand Strategy And Created The First Brand Campaign For Cineworld. The Campaign Recaptures How Great It Feels To Watch A Movie On The Big Screen. With So Many Small Screens Around, Its Easier Than Ever To Watch A Film, But Nothing Captures The Raw Emotion Of Being Able To Watch A Movie On The Big Screen.
Shot Over 2 Days, We Created A Years Worth Of Modular Assets That Are Recut In Different Ways.