Category: Electronics, Technology
Media: Direct
Brand: Circles.Life
Agency: VML
Geo: Singapore
Advertising Agency: VML, Singapore
Creative Director: Joaquim Laurel
Art Directors: Andrew Yap, Joonwon Lee
Copywriter: Isheeta Punjabi
Account Manager: Evonne Chan
Business Manager: Sophie Abdi
Strategist: Dilip Garga
Published: December 2017
Synopsis:
No matter how sexy your new phone is, it’s useless without data. To make this point, we created the Brick phone- normal bricks packaged like cellphones and sent them to influencers and publishers who would then create content and share our message online.