Category: Alcoholic Drinks
Advertiser: CIROC ULTRA PREMIUM VODKA
Product/Service: PREMIUM VODKA
Agency: THE BLUE FLAME AGENCY
Production Company: LET FILMS, Los Angeles, USA
Chief Creative Officer: Sean Combs
Executive Creative Director: Anthony Mandler
Creative Director: Yucel Erdogan
Agency Producer: Robert Alexander
Account Supervisor: Marilyn Van Alstyne
Advertiser's Supervisor: Dia Simms
Producer: Cornelle Brown
Director: Anthony Mandler
Editor: Jeff Selis
Sound Design/Arrangement: Warren Kleiman
Lighting: Kroma
Music: Frank Sinatra/Luck Be A Lady
Planner: Tiffany Hawkins
EditingCompany: Let Films
Planner: Tiffany Hawkins
Editing Company: Let Films
English Description
The 'Luck Be A Lady' Advertising campaign included dedicated spots to show case brand
profile CÎROC Ultra Premium Vodka. We wanted to produce a multicultural spot that was all
encompassing and embodied our brand profile of style, sophistication, and celebration. Our
target audience is to reach ages 25-34 adults; General Market, Urban & Hispanic. The
relevancy to client and target is that October - December months produce the highest vodka
sales and we wanted to not only take advantage of this season but capitalize on it by
continuing to acknowledge CÎROC as the Official Vodka of Celebration for our target
consumer during the holiday season. There’s also a focus on one of the most important components of celebration – safety. In addition, CÎROC partnered with a handful of reality television’s favorite housewives, further igniting the brand’s social responsibility platform with the execution of the fourth annual CÎROC Safe Rides Program. Pre-paid debit and metro cards were distributed to consumers across the country on New Year’s Eve, to ensure consumers enjoyed a safe ending to their holiday celebrations.