Category: Art Direction
Advertiser: CITIZEN WATCH
Product/Service: ECO-DRIVE WATCHES
Agency: ADK JAPAN
Production Company: ROCK & ROLL, Tokyo, JAPAN
Creative Director: Nozomi Koyano/Toshihiko Iizuka
Art Director: Mutsumi Ajichi/Asami Uesugi/Midori Nomura
Producer: Gen Uchida
Director: Daisuke Hashimoto
Animation: Daisuke Hashimoto
Account Manager: Miki Takahashi
Planner: Ryusuke Dohi
Production Designer: Mutsumi Ajichi/Asami Uesugi/Midori Nomura
Special Effects Computer Graphics: Daisuke Hashimoto
ProductionManager: Yohei Kawasaki
Account Manager: Miki Takahashi
Planner: Ryusuke Dohi
Production Designer: Mutsumi Ajichi/Asami Uesugi/Midori Nomura
Special Effects/Computer Graphics: Daisuke Hashimoto
Other Credits: Saki Tsutsumi
English Description
The mission was clear; the invention of the lady of light. From the inspiration “watch as living being”, veins of light was designed to the lady’s body and the moving lights modifies circulation in her body. And at the same time we also wanted to challenge to create a piece of universal beauty, which goes beyond borders, races and time. The reason why we’ve set such a high criteria is simple. We wanted to entertain and please every women and men, from all around the world, who watch this short movie, and make them notice how beautiful these two watches are. We wanted to deliver a positive energy of beauty.