Category: Banking, Investment & Insurance
Advertiser: CITIZENS BANK
Product/Service: CITIZENS BANK
Agency: OGILVY NEW YORK
Production Company: TOOL OF NORTH AMERICA, New York, USA
Executive Creative Director: Executive Creative Director: Tommy Henvey/Group Creative Director: Terry Finley
Copywriter: Joey Monteverde
Agency Producer: Exectutive Producer: Lee Weiss/Associate Producer: Rich Fiset/Music Producer: Karl Westman
Account Supervisor: Lisa Flattery
Director: Erich Joiner
Editor: Adam Liebowitz
Music: Jsm
EditingCompany: Go Robot
Editing Company: Go Robot
English Description
Alexander Hamilton, the father of modern banking and his fellow 18th century forefathers are at the bank working late into night. Their chamber, lit only by candlelight, sets a dark and eerie mood for their discussion on how scary home buying can be without the guiding light of a good bank. As they get lost in conversation, a member of the cleaning staff spooks them, interrupting them unexpectedly. The startling surprise is unwelcomed, illustrating the point of how surprises are unwelcome when it comes to borrowing money to buy a home.