Client: Citroën
Advertising Agency: BETC, Paris, France
Production: Insurrection
Director: Thierry Poiraud
Executive Creative Director: Stéphane Xiberras
Creative Director: Nicolas Lautier
Art Director: Julien Schmitt
Producer: Caroline Petruccelli
Copywriter: Antoine Gauquelin
Producer: Hélène Daubert
DoP: Mathias Boucard
Senior Strategic Planner: Philippe Martin Davies
Account Management: Bertille Toledano, Hugues Reboul, Emmanuelle Woehrel, Julien Grimaldi, Ludovic Halary, Meriem Saadoun & Hélène Talbot
Line Producer: Mounia Mebarki
Production Coordinator: Stella Rossini
First Assistant Director: Frederic Monnet
Music: Oh Happy Day by The Edwin Hawkins Singers
Publishing: Sony ATV Music Publishing
Producer: Start-Rec
Sound – VFX, Mix & V/O: Gum
Post Production: Mikros
Post Production Director: Christophe Huchet
Client Team: Arnaud Belloni, Bruno Gisquet, Frédérique Arbona & Sandrine Delouche
Country: France
Published: September 2020
Synopsis:
The launch campaign for the new Citroën C4 is first and foremost a song: "Happy Day", which willbe the anthem of the new global advertising campaign orchestrated by Traction (BETC Group).It isasongaboutfreedom, and a homage to the passionfor automobilesthat has driven Citroën for more than 100 years.In “Happy Day”, we follow thecaras ittravels throughkey periods of the Citroën sedan. The onlookersbegin to sing "Happy Day" as the new ë-C4 passes by, which, now available in 100% electric, paves the way for an optimistic future.The campaign wasdirected by Thierry Poiraud (Insurrection), who previously accompanied the brand for the film "The Hitchhiker", launched for Citroën's 100-year anniversary.Thisfilm, a global celebration of the electrification of Citroën Sedans, will broadcast on social networks from 9 September. “Happy Days” completes the global C4 launch by Traction, accompanied by the film “Oh La La!” which revisits the brand's heritage on a more personal and emotional level.