Advertiser: CITROËN
Agency: H
Category: Cars
Director: Chantrel Sébastien
Post Production: Dan Rota
ProductionManager: Gilles Vatinet
Cameraman: Michel Amathieu
Director Of Photography: Michel Amathieu
Production Designer: Patrice Vermette
Music: No 13 "la Valse Des Fleurs"
Other Credits: Post production Manager : James Senade
Editing Company: Première Heure
Producer: Starkman Christophe
Agency Producer: Thiery Christopher
Executive Creative Director: Scher Gilbert
Music: Tchaikovski - Casse Noisette-Op. 71 Act 2
Agency Producer: Bouadjera Sarah
Account Supervisor: Britton Eric
Advertiser's Supervisor: Guillot Alexandre
Cinematographer: Michel Amathieu
Account Manager: Ruiz Aurelie
Chief Creative Officer: Scher Gilbert
Music: Tableau 3
Editor: Thierry Hoss
Creative Director: Wilkins Brendan
Brief Explanation
The advert is developed around an analogy between an ice skater and Citroën C4 Aircross. It illustrates the strong points of the vehicle by comparing the 2 sides of a skater (an artistic ice skater or a hockey player, tougher and more powerful) and the 2 states of the car: 2 or 4 wheel drive, easily interchangeable. The film begins with a spectacular succession of images of an ice skater and a hockey player, to finally reveal the origin of these transformations: the C4 Aircross driver who adapts the transmission of her car to the road conditions she meets.