Citroen: Work for Nothing

Credits & Description:

Agency (city): H suresnes

Creative Director: SCHER Gilbert and VENTURELLI Marco and CINQUEPALMI Luca

Copywriter: VENTURELLI Marco

Art Director: CINQUEPALMI Luca

Production Company (& City): HENRY Clichy

Film Director: VAN BAELER Lieven

Production Company Producer(s): OZANNAT Jean

Agency Producer: THIERY Christopher and MALET Julie

Short explanation



We see a Citroen C5 driving on a country road full of holes.

With a very dramatic and violent close-up editing we discover how hard the famous Citroen's Hydractive suspensions are working.

At the end we cut inside the car, where a woman in the passenger seat is fast asleep.