Category: Cars
Advertiser: CITROËN
Product/Service: CITROËN C5
Agency: H
Production Company: HENRY DE CZAR, Paris, FRANCE
Chief Creative Officer: Scher Gilbert
Executive Creative Director: Scher Gilbert
Creative Director: Venturelli Marco/Cinquepalmi Luca
Copywriter: Venturelli Marco
Art Director: Cinquepalmi Luca
Agency Producer: Thiery Christopher/Malet Julie
Account Supervisor: Britton Eric
Producer: Ozannat Jean
Director: Van Baeler Lieven
Sound Design/Arrangement: Kouzwe
Post Production: Mikros
Planner: Vuillerminaz Romain/Desforges Constance
Planner: Vuillerminaz Romain/Desforges Constance
English Description
We see a Citroen C5 driving on a country road full of holes. With very dramatic and violent close-up editing, we discover how hard the famous Citroen's Hydractive suspensions are working. At the end we cut to inside the car, where a woman in the passenger seat is fast asleep.