Media: Direct Marketing
Category: Clothing & footwear
Client: Clarks Latam/ Clarks Shoes
Agency: Independiente
Country: Panama
Creative Director: Dennis De Ycaza
Creative Director: jonathan lasso
Art Director: Luis Alvarado
Digital Project Manager: Alberto Lam
Synopsis:
Idependiente, Panama wanted to prove that Clarks shoes are the most comfortable shoes in the market. That's why we created The Shoe Test Drive, an action where anyone could try a new pair of Clarks with just one condition, they have to leave theirs at the store.