Coinciding with Valentine's Day, R/GA Singapore has unveiled new work for Closeup chronicling inventive ways people break barriers to intimacy around the world. Make Your Move continues Closeup’s celebration of mutual attraction, but has evolved to acknowledge and explore cultural differences that can curtail it. By highlighting some surprising secret expressions of affection from a diverse group of real-life couples, the work addresses how closeness can overcome confines.
Media: Web Film
Category: Public interest
Client: Closeup
Agency: R/GA, Singapore
Country: Singapore
Executive Creative Director: Mark Tipper