Category: Savoury Foods
Advertiser: DAIRY CREST
Product/Service: CLOVER LIGHTER BUTTER
Agency: GREY LONDON
Production Company: CHERRY MEDIA, London, UNITED KINGDOM
Executive Creative Director: Nils Leonard
Creative Director: Vicki Maguire
Copywriter: Vicki Maguire
Art Director: Jonathan Marlow
Agency Producer: Rebecca Pople
Account Supervisor: Pippa Bonnifant
Producer: Benedict Cooper
Director: Jake Nava
Editor: Ben Stephens/Ben Newman
Music: The Clover Lighter Choir
Account Manager: Hannah Doubtfire
Planner: Melissa Beecroft
Director Of Photography: Barry Ackroyd
EditingCompany: The Whitehouse/Grey Works
Account Manager: Hannah Doubtfire
Planner: Melissa Beecroft
Director Of Photography: Barry Ackroyd
Editing Company: The Whitehouse/Grey Works
Other Credits: Visual Effects - Fasa Oyibo Flame
English Description
The ad features the Clover LIghter Choir (a re-worked version of the classic hip hop song 'Can I Kick It?', written by Lou Reed and busting some retro grooves. With a nod to Clover Lighter, it's no longer a question of 'Can I Kick It?' but 'Can I Have It?' Well, with Clover Lighter, 'Yes You Can'. The campaign idea was that with Clover Lighter you have the freedom to have the food you fancy... because it has a great buttery taste but with only 32 colories per 10g serving.