Club SangueBom: The Donor Cable

Credits & Description:

Media: DM
Advertised brand: Club SangueBom
Advert title(s): THE DONOR CABLE
Translation of headline to English:
Power transfusion between smartphones promotes blood donation.
Leo Burnett Tailor Made launches The Donor Cable, an accessory for smartphones on behalf of Club SangueBom.
After months of work involving creative designers and engineers, the first version of the gadget named "The Donor Cable" was born. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.
The goal of the project is to make blood donation part of everyday life. "We offer a way to solve an everyday problem and at the same time, remind the population about blood donation. Our biggest challenge is to encourage regular blood donation" says Frederico Dutra, director of Club SangueBom.
For its launch, the Donor Cable has been made available for experimentation in all Outback Steakhouse restaurants and other spots since April. Every time someone makes a power transfusion, he knows how and where to donate blood as well.
The expectation is to increase the number of regular blood donors, and to find partners interested in producing the new gadget on a larger scale, in partnership with the Club SangueBom. All profits reverted to help Brazilian blood banks.
Advertising Agency (Name, City, Country):
Leo Burnett Tailor Made Brazil
Agency website: http://
http://leoburnett.com.br/
Title: The Donor Cable
Agency: Leo Burnett Tailor Made Brazil
Client: Club SangueBom
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Fernando Calvache
Art Director: Marcelo Bruzzesi,
Art Director: Marcio Bento
Account: Marcelo Martirani
Technology: Cricket Design