Category: Public Interest, NGO
Media: Film
Agency: DDB
Geo: Chile
Advertising Agency: DDB, Chile
Chief Creative Officer: Walter Ioli
Creative VP: Beto Cocito
Creative Director: Jorge Portales
Creative Writer: Robert Canales
Account Director: Oriol Albella
Art: Daniel Gómez, Fabián Martínez
Producer: Alexandra Loza
Developer: Patrick Antoine
AV Producer: CINEMÁGICA
Director: Nico Postiglione
Executive Producer: Bárbara Soler
Photography: Ignacio Galvez
Retouching: Sergio Duarte
Music Studio: Miranda y Tobar
Published: April 2018
Synopsis:
COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns.
And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.