Coastguard: Every Second Counts

Credits & Description:

50% of the UK public don't know who to call in an emergency at the coast or at sea. Every second counts in search and rescue so be sure you ask for the Coastguard when you see someone in trouble or you need help at the coast. Last year the coastguard dealt with over 19,000 incidents around the coast and at sea. There are over 3,400 coastguards around the UK coastline on call at a moments notice to come to your rescue.
Brand: British Coast Guard
Brand Department for Transport/Maritime & Coastguards Agency
Product: 999 Coastguard
Media: TV
Category: Public interest
Agency: BBDO
Geo: United Kingdom
British Coast Guard: Every Second Counts
Advertising Agency: AMV BBDO, UK