Coca-Cola China and McCann China launch the second blockbuster film for summer titled, ‘Battlefield’, which depicts an iconic battle scene between two armies (the black and the gold army) as they fight for the mysterious red box. Battlefield is shot on a highly recognizable isolated back drop where an epic battle is underway between the two armies. There were weeks of preparation with thousands of soldiers, shooting in the Northwest region along Silk Road at the heart of a remote desert. At the most intense part of the battle, a young boy interrupts the struggle to get to the red box - to getting a bottle of icy cold Coca-Cola. The image of boy enjoying the refreshing great taste of Coca-Cola, immediately captures the attention of the entire Army, triggering their crave for Coca-Cola.
Category: Drinks, non-alcoholic
Client: Coca Cola
Agency: McCann China
Production: Moviola (Hong Kong)
Country: China
Chief Creative Officer: Tomaz Mok
Creative Director: jeremy guo
Creative Director: Hesky Lu
Creative: Jay Caplan
Agency Producer: Christine Chen
Account manager: Cia Hatzi
Account manager: Grace Fong
Account manager: Kif Mao
Account manager: Sally Nghiem