One Show 2018 | ||
---|---|---|
Radio | - | Best in Radio |
Radio | Custom Content | Gold |
Radio | Experiential Radio | Silver |
Radio | Innovation in Radio | Silver |
Radio | Craft / Use of Music - Single or Campaign | Bronze |
Clio Awards 2018 | ||
Audio Technique | Product/Service: Music | Silver |
Audio Technique | Product/Service: Copywriting | Bronze |
Audio | Product/Service: Radio | Bronze |
Lions Communication 2018 | ||
Radio & Audio Lions | Use of Music | Silver Lion |
Wave Festival 2018 | ||
Radio & Audio | Excellence in Radio & Audio | Ouro |
Radio & Audio | Radio & Audio: Sectors | Ouro |
Brand Experience & Activation | Brand Experience & Activation: Sectors | Prata |
Radio & Audio | Innovation in Radio & Audio | Bronze |
ADC Awards 2018 | ||
Innovation | Innovation / Advertising | SILVER CUBE |
D&AD Awards 2018 | ||
Media | Use of Radio & Audio | Wood Pencil |
Lions Experience 2018 | ||
Brand Experience & Activation Lions | Social Engagement & Integration for Live Experience | Silver Lion |
Brand Experience & Activation Lions | Sectors > Food & Drink | Bronze Lion |
Ad Stars 2018 | ||
Radio & Audio | Radio & Audio Craft: Use of Radio as a Medium | Grand Prix of the Year |
Radio & Audio | Product & Service: Drinks (alcoholic & non-alcoholic) | Gold |
Social & Influencer | Social Insight & Engagement: Real-time Response | Gold |
Interactive | Interactive Craft: Innovative Use of Technology | Silver |
Interactive | Interactive Craft: User Experience (UX) | Silver |
Mobile | Product & Service: Drinks (alcoholic & non-alcoholic) | Silver |
Social & Influencer | Product & Service: Drinks (alcoholic & non-alcoholic) | Silver |
Radio & Audio | Radio & Audio Craft: Active Performance | Silver |
Radio & Audio | Radio & Audio Craft: Music / Sound Design | Silver |
Social & Influencer | Social Insight & Engagement: Audience Targeting / Engagement Strategies | Silver |
Interactive | Use of Interactive: Use of Social | Silver |
Interactive | Use of Interactive: Use of Web Platforms | Silver |
Media | Use of Media: Use of social in a media campaign | Silver |
Mobile | Use of Mobile: Use of Social for Mobile | Silver |
Campaign Videos (Case film) | - | Bronze |
Interactive | Product & Service: Drinks (alcoholic & non-alcoholic) | Bronze |
Radio & Audio | Radio & Audio Craft: Scriptwriting | Bronze |
Media | Use of Media: Use of digital in a media campaign | Bronze |
Media | Product & Service: Drinks (alcoholic & non-alcoholic) | Crystal |
Media | Use of Media: Use of social in a media campaign | Crystal |
New York Festivals Awards 2018 | ||
MEDIA (BEST USE) | Corporate Communications: Mobile Websites | Third Prize Award |
MEDIA (BEST USE) | Media & Enterainment: Mobile Websites | Third Prize Award |
Category: BEVERAGES - NON-ALCOHOLIC DRINKS
Agency: Fitzco//McCann
Client: Coca-Cola
REGION: North America
OFFICE: Fitzco//McCann - Casanova//McCann
AGENCY: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Advertising Agency: McCann Worldgroup
Production Company: Score A Score
URL: 1ksongs.com / https://buy.shareacoke.com/q17n6wrd6h
ART DIRECTOR: Robert Hajek / Gabriel Sanchez
WRITER
Will Benham
Seth McWhorter
Erin Fillingim
Katie Mellor
Andrew Wernette
Max Schein
Matt Shoemake
Knowlton Bourne
Courtney Saul
Marta Matias
CHIEF CREATIVE OFFICER: Noel Cottrell
CREATIVE DIRECTOR:
Bowen Mendelson
Michael Groenwald
Sherman Winfield
James Beikmohamadi
Alejandro Ortiz
PRODUCTION COMPANY
Score A Score / Los Angeles
AGENCY PRODUCER
Christine Sigety
David Berngartt
CREATIVE TEAM
Mike McGarry
Joy Rowland Brown
Sophie Wolf
David Matathia
Katy Tenerovich
Cris Tally
Troy Harris
Lisa Holloway
Brian Wallace
Carla Noriega
Anjelica Caraballo
DIGITAL AGENCY
Fortyfour / Atlanta
EXECUTIVE CREATIVE DIRECTOR
John Mescall
Mitch Bennett
Wes Whitener
Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. But what about the rest of us? This summer we took Share a Coke to a new level, crafting a totally unique song for every name on Coke bottles. Over 1,000 of them. We wrote songs for first names, last names, and even rare names never featured on a keychain, much less the hook of a song. It took 30 songwriters, 45 musicians, and over 2,625 hours of songwriting.
Try your name at 1ksongs.com.
Awards won so far: One Show Best in Discipline (Radio), Silver in ADC, Wood Pencil in D&AD, First Prize, Second Prize, Third Prize x2 in New York Festivals.
CREDITS:
Chief Creative Officer: Noel Cottrell, Fitzco//McCann
Global Executive Creative Director: Mitch Bennett, Fitzco//McCann
Executive Creative Director and Songwriter: Wes Whitener, Fitzco//McCann
Executive Creative Director and Songwriter: Bowen Mendelson, Fitzco//McCann
Creative Director and Songwriter: Michael Groenewald, Fitzco//McCann
Creative Director and Songwriter: Sherman Winfield, Fitzco//McCann
Associate Creative Director /Art Director and Songwriter: James Beikmohamadi, Fitzco//McCann
Associate Creative Director/Copywriter and Songwriter: Robert Hajek, Fitzco//McCann
Art Director and Songwriter: Christine Sigety, Fitzco//McCann
Head of Integrated Production: David Berngartt, Fitzco//McCann
Senior Producer and Songwriter: Mike McGarry, Fitzco//McCann
Director of Emerging Content: Courtney Saul, Fitzco//McCann
Account Director and Songwriter: Joy Rowland Brown, Fitzco//McCann
Account Director: Sophie Wolf, Fitzco//McCann
Account Manager: David Matathia, Fitzco//McCann
Chief Strategy Officer: Will Benham, Fitzco//McCann
Associate Creative Director and Songwriter: Seth McWhorter, Fitzco//McCann
Art Director and Songwriter: Erin Fillingim, Fitzco//McCann
Art Director and Songwriter: Katie Mellor, Fitzco//McCann
Art Director and Songwriter: Andrew Wernette, Fitzco//McCann
Junior Copywriter and Songwriter: Max Schein, Fitzco//McCann
Copywriter and Songwriter: Matt Shoemake, Fitzco//McCann
Senior Copywriter and Songwriter: Knowlton Bourne, Fitzco//McCann
Intern and Songwriter: Brittany Johnson, Fitzco//McCann
Administrative Assistant and Songwriter: Alejandro Ortiz, Fitzco//McCann
Vice President/Creative Director and Songwriter: Marta Matias, Casanova//McCann
Senior Copywriter and Songwriter: Gabriel Sanchez, Casanova//McCann
Senior Copywriter and Songwriter: Carla Noriega, Casanova//McCann
Group Account Director: Anjelica Caraballo, Casanova//McCann