Coca-cola: DM

Credits & Description:

Agency: Geometry
Advertiser: Coca Cola Colombia
CD: Edwin Pineda / Carlos Arredondo
Agency Producer: Carlos Gómez / Juan Camilo Canencio / Camilo Afanador
CW: Sebastián Pelaez
Assistance: Diego Murcia / Luisa Vallejo
Sound Production: Camilo Lucena
Creatives: Camilo Afanador / Omar Romero / Cristina Manosalva / Xavier Serrano / Juan José Posada / Germán Yúnez
Designer: Daniel Mosquera
AD: David Chona / Cristian Jiménez / Daniel Mosquera
Production Company: Rhino Films
Diretor: Jaime Forero

Synopsis:
As 3 generations has never seen Christmas before, the context implied to have Christmas and brand iconic elements to make sure hope and Christmas values will remain to further generations. **Context note: The populations we did visit don’t have roads cause of the 50 years war impacted the country development. **Context note2: The river was too dangerous for many years, and eventhough it was very important over the 19th century, it was forgotten over the last 5 decades. **Context note3: No brand has used the Magdalena river previously. No brand has brought such a big experience to these populations. (According to all town´s majors) **Context note4: The peace agreement was signed in Colombia that’s why Christmas could be celebrated without war after 50 years. Part of the consequences of the peace deal it was the possibility to re-discover the most iconic and longest river in the country: The Magdalena.

Original Synopsis:
Las riveras del río más importante del Colombia, el río Magdalena, sufrieron los estragos y la desolación de la guerra por más de 50 años. Ahora, que se firmaron los acuerdos de paz, la clásica Caravana de camiones de Coca Cola se convertiría una caravana de embarcaciones de la Navidad de Coca Cola para llevar la magia de la Navidad por primera vez a tres generaciones, llenando de esperanza, optimismo y felicidad a miles de habitantes que celebraron estas fechas como todos en el mundo.