Coke China Olympics Campaign
Brand: Coca-Cola
Media: TV
Category: Non-Alcoholic Drinks
Agency: McCann
Coca-Cola Asia Pacific Account Heads: Prasoon Joshi, Cia Hatzi
Creative Directors: Akshay Kapnadak, Tomaz Mok, Jeremy Guo, Hesky Lu
Account Management: Star Zhou, Sophia Guo
Creative Planning: Jitender Dabas, Jay Caplan
Agency Producer: Alison Lin
Music Composing and Piano Playing: Lang Lang
Orchestrating: Yilin Zhang
POV Film Director: Augusto Fraga
Cinematography: Sergi Gallardo
Production House: Cases Films
POV Anthem Film Director: Yujie Shen
Cinematography: Liang Zi, Shiping Su, Yunfeng Zhang
Production House: Mili Films, 16:9 Films
McCann Worldgroup
The China Olympic Campaign of Coca-Cola will consist of three phases where Gold Moments will also be amplified on digital, including one of their largest ever social campaigns partnering SNS Qzone with more than 640 million users.“Nothing beats the simple pleasure of drinking a Coke with the people who matter most, whether you are an Olympian or a family man. It is those shared experiences that are real gold”, Richard Cotton added. Coca-Cola China Captures Gold’s Winning Human Side In New Olympics Campaign from McCann Worldgroup