| Cristal Awards 2016 | ||
|---|---|---|
| Media | Consumer goods | Emerald (Bronze) |
Coca-Cola China is gearing up to release its much anticipated 2015 'Share-A-Coke' Summer communication, slated to roll out across China. Through movie drama the creative opportunity for this Summer's 'Share-A-Coke' blockbuster has allowed the communications to become overtly playful. By 'borrowing' dramatic scenes from blockbuster type movies, we're able to bring the consumer in to the point of tension in the film. The exhilaration of the drama heightens the crave, thirst for the refreshing taste of Coca-Cola.
Category Drinks, non-alcoholic
Client: Coca Cola
Agency: McCann, Isobar, Starcom
Country: China
Date: 3 June, 2015
Chief Creative Officer: Tim Doherty
Chief Creative Officer: Tomaz Mok
Creative Director: jeremy guo
Creative Director: Hesky Lu
Agency Producer: Christine Chan
Creative: Yang Chen, Kathy He, Hoven Lo & Verna Chen
Tech & Production: Mike Chang, Anco Zhang, TF Wang, Vincent Lin & Roy Wang
Creative agency: McCann
Chairman / Chief Creative Officer: Tomaz Mok
Creative directors: Jeremy Guo & Hesky Lu
Account management: Cia Hatzi, Grace Fong & Sally Nghiem
Creative planner: Jay Caplan
Agency producer: Christine Chen
Production / post-production house: Black & Cameron / MPC (Shanghai & London)
Digital agency: Isobar
Managing director: Rohan Lightfoot
Chief creative officer: Tim Doherty
Creative: Yang Chen, Kathy He, Hoven Lo & Verna Chen
Tech and production: Mike Chang, Anco Zhang, TF Wang, Vincent Lin & Roy Wang
Media: Annie Zhang, Peter Wang, Morning Li & Soka Cao
Planning: Bass Chen & Serafina Cheng
Account management: Jennifer Lin, Brian Liu, Javin Chen & Kris Xiao
Media agency: Starcom
Business director: Phyllis Han
Connections planning director: Sow Chwee Ling
Chief content officer, LiquidThread: Silvia Goh
Associate business director, LiquidThread: Emily Liu