Category: Non-Alcoholic Drinks
Media: Experiential
Advertiser: Coca-Cola
Product: Institutional
Campaign: Christmas 2016
Agency: J. Walter Thompson Brazil
Title: THX BOX
CCO: Ricardo John, Rodrigo Grau
ECD: Humberto Fernandez
Creative Director: Gustavo de Lacerda, Nacho Mendiola
Art Directors: Caio Gandolfi, Pedro Ricci, Pablo Lobo
Copywriter: Diego Ferrite, Marcel Ares
Design Consultant: Rodrigo Maia
Director and Producer RTV: Marcia Lacaze
Project Manager / Producer: Thiago Segundo, Daniel Rybak, Luciano Vilela
Account Management: Felipe Giacon, Stefano Paduan
Media: João Dabbur, Camila Bertoli, Stella Lopes, Beatriz Guerzoni, Ligia Mattos, Juliana Magalhães
Planning: Gisele Bambace
Head of Digital: Maísa Delgado
Digital Production / Creative Technologist : Sérgio Costa
Technology Production Company: Índice.in
Technology Agency: CWI Software
Information architecture: Try e Índice.in
Advertiser supervisors: Adriana Knackfuss, Marcelo Pascoa, Bianca Rosenberg, Vinicius Limoeiro, Erika Wolthers, Clara Castro, Carla Dart