Bengali women have worn bangles for centuries. But can this work of beauty save lives? Coel created a smart bangle, the first of its kind. It is jewellery that turns into a life saving companion whenever needed.
Category: Health
Media: Film
Client: Grameen Intel Social Business
Brand: Grameen Intel
Brand: Coel
Geo: Bangladesh
Creative Directors: Shankha Dasgupta
Art Director: Mridul
Illustrator / Storyboard Artist: Kazi Barin
Photographer: Musnaz Sakib
Agency: -
Production: Filmy Features
Published: April 2017
Description:
Bengali women have worn bangles for centuries.But can this work of beauty save lives?
Coel, a smart bangle, is the first of its kind. It is jewellery that turns into a life saving companion whenever needed. It's waiting to hit the market very soon.