| Ad Stars 2018 | ||
|---|---|---|
| PR | Practices & Specialism: Crisis communications & Issue management | Silver |
| Diverse Insights | - | Bronze |
| PR | Practices & Specialism: Corporate responsibility | Bronze |
Brand CARE Coexistence of Animal Rights on Earth
Agency INNOCEAN worldwide
Synopsis:
Black dog syndrome is a phenomenon in which dark colored dogs are not considered for adoption. The ground problem of this syndrome is that people couldn’t realize that the syndrome is very real and there is a stereotype about black color, which implies ominous and bleak in our society. Discrimination against color is rarely mentioned as a problem, and we thought the fact was a problem. So we decided to make [a Controversy] which will lead people to talk about the syndrome an