Geo: Spain
Brand: Cofidis
Published: September 2018
Synopsis:
Cofidis launches campaign and again is the work of the Barcelona agency Pavlov, which has the brand on its list of customers since 2011. The television spot is a new execution of the campaign: "But what do you think, that I am Cofidis? " Once again the bet is to use a sympathetic tone to convey the message, under the company's new motto: 'Cofidis. Count on us'. This new motto is in line with the positioning of Cofidis as a brand that accompanies people throughout their lives, adapting to their needs and offering personalized advice to make the best financial decisions.
In the new ad we see a couple in a dance class. They form a peculiar couple, since he is bald and short and she is tall and easy-going. In the middle of the dance, he takes the opportunity to borrow money from his partner to get a hair implant. However, it can not avoid joking the petition and recommending that you ask Cofidis for it.