Title: Pocket Dentist
Client: Colgate – Palmolive Company
Agency: Red Fuse Communications
Category: Interactive
Agency: Red Fuse Communications
Client: Colgate-Palmolive
Colgate Palmolive
Eric Jumbert, Vice President - Marketing
Priyanka Gandhi, Associate Director, Integrated Marketing Communications
Sunder Balasubramanian, Associate Director, Dentifice Marketing
Siddharth Gupta, Marketing Manager
Red Fuse Communications
Shen Guan Tan, Global Chief Creative Officer, Chairman Asia
Steve Forcione, Global CEO
Red Fuse Communications India
Shubha George, Managing Director – Asia & CEO – India
Soumya Ranjan Panda, Head of Digital
Atrayee Chakraborty, Regional Head of Media
Nishit Goradia, Head of Media
G. Viswanathan, General Manager
Priyank Bengali, Sr. Creative Director, Art & Films Head
Sanjay Sipahimalani, Executive Creative Director
Rohit Mukherjee, Associate Creative Director
Amit Malik, Associate Creative Director
Raj Shah, Group Account Manager
Nirav Manek, Business Group Head – Digital
Sampath Daniel, Business Manager – Digital
M. Ruchika, Business Manager – Mobile, Group M
Firdause Wadia, Investment Director
Red Fuse Communications HK
Craig Love, Copywriter
Nicky Lai, Video Content Producer
Joshua Tay, Regional Creative Director
Christel Chong, Senior Art Director
Kate Kopperman, Associate Strategy Director (Asia)
Group M
Niraj Ruparel, West Head – Mobile
Dialogue Factory
Sarvesh Purohit, Business Director
MEC
Harish Balan, Business Group Head - Digital
Launch date: 7/1/2016
Description:
Rural India has only one dentist to every 50,000 people. Without reliable advice, millions suffer from easily-preventable dental diseases. Now, Pocket Dentist is addressing 91% of rural India’s oral health problems, by providing answers to 30 common dental questions. Users connect free from basic mobile phones without data. Voice recognition identifies common questions and responds in real time. Less common questions are connected to an actual dentist. Pocket Dentist is live in two provinces of rural India, providing over six million people with professional dental advice for the first time. Colgate-Palmolive CMO Mukul Deoras said: “We believe this program is life changing for people in rural India and we are committed to expand it to more markets and impact more people worldwide.”