Client: Colgate
Advertising Agency: Ogilvy Thailand x RedFuse
Chairman/Chief Creative Officer: Nopadol Srikieatikajohn
Chief Executive: Gunpong Panthongprasert
Executive Creative Director: Andrew Chu
Creative Group Head: Sommanassa Ngernsa-ard
Creatives: Suppasin Hongchareonchai
Group Business Director: Kwanmada Tongton
Account Director: Krittanut Naksomsong
Senior Associate Strategic Planner: Orathai Maneechote
Associate Strategic Planner: Suparkorn Netvijit
Film Producer: Preyaporn Thaloengchok
Print Producer: Kannika Mongkolrattanachart
Traffic Manager: Naphachanok Phiansa
Managing Director: Caroline Slocombe
Regional Executive Creative Director: Kenny Choo
Regional Creative Director: Troy Lim
Regional Client Servicing Director: Daniel Cullen
Regional Account Director: Brendan Dunstan Smith
Regional Senior Account Executive: Lois Fung
Regional Media Lead: Emily Foster
Regional Media Manager: Marianne Kindangan
Communications Planning Director: Xea Ko
Head of Strategy: Farheen Romani
Regional Strategist: Roshni Mahbubani
Production: Hogarth x Underdoc
Director: Nottapon Boonprakob
Assistant Director: Parama Malakul Na Ayudhya
DoP: Sutthichai Luangamornlert
Drone Operator: Treerat Wongvorapat
Rollerblade Cameraman: Phanumart Inphet
Producers: Songphon Jantharasom
Post Producer: Patchupan Boonchan
Production Manager: Wannapa Tangbut
Art Director: Lucky Rich and Friends
Stylist: Visa Kongka
Casting: A-tis Thammaruja
Location Manager: Varavut Phunjapalakonkul
Editor: Ittiwat Poobandit
Colorist: Nitisard Prasatpohn
Online Artist: Krongyote Glinfuang
Music Composers: Siwat homkham
Sound Mixers: Artit Vongmetta
Photographer: Rinrada Pornsombutsatien
Stills Producer: Nartnada Sukchanthor
Country: Thailand
Published: September 2020
Synopsis:
The campaign features 3 inspirational Thais who share the brand’s optimism when it comes to the power of a smile: Auntie Jeab – a cancer survivor and Long Board SEA Games Participant; Yew – a Nurse with disabilities and an influential blogger; and Bally – an LGBT Teacher and Cyber Bullying Activist.