Advertised brand: Colorado Department of Transportation
Advert title: A Few Can Still Be Dangerous
Headline: CDOT and Amélie Company Launch “A Few Can Still be Dangerous”
Rationale:
Thanks to effective education and enforcement, most Coloradans recognize that when they drink they should not get behind the wheel. However, research conducted by Amélie, has shown that the group most at risk of driving impaired, 21- to 35-year-old males, do not think a few drinks can impair their ability to drive
To help change this common misperception, The Colorado Department of Transportation, in partnership with Amelie Company, has launched a summer DUI awareness campaign – “A Few Can Still Be Dangerous.”
“A Few Can Still Be Dangerous” serves as an important reminder that even if an individual has only had a few drinks, it doesn’t mean it’s safe to drive. Using humor rather than scare tactics, the campaign features two 30-second spots featuring dangerous scenarios in which people ignore the hazards around them, such as tarantulas on the loose or children playing with chainsaws. The spots remind viewers that even things in small numbers can be dangerous, including alcoholic drinks.
Advertising Agency: Amélie Company, Denver, CO, USA
Agency website: http://Ameliecompany.com
Agency Producer: Kristen Del Calzo
Production Co: 8th Street Productions, Hermosa Beach
Director: Alex Grossman
Exec. Producer: Steve DeVore
Post Production: Futuristic Films
Published: August, 2015
Michael Imes // Public Relations & Social Me