Category: Gambling
Media: Digital
Brand: Colorado Lottery
Agency: Cactus
Geo: United States
Advertising Agency: Cactus, Denver, USA
Founder / Chief Executive Officer: Joe Conrad
Partner / Chief Creative Officer: Norm Shearer
Creative Director: Jim Morrissey
Brand Director: Summer Hershey
Senior Designer: Sarah Berkheimer
Copywriter: Ricky Lambert
Creative Technology Director: Andrew Baker
Digital Producer: Zach Meyers
Development: Justin Gitlin
Published: December 2016
Description: URL: http://www.dancingthroughthesn...
This year, Santa is beating the reindeer at their own games in “Dancing Through the Snow,” an online game made to raise awareness of Colorado Lottery’s Holiday Scratch tickets. On November 28, just in time for the season of giving, Colorado Lottery released the fun, FREE game to help drive traffic to its website and engage both current and prospective lottery players. Developed by Cactus, a full-service integrated communications agency, the game is a whimsical addition to the Holiday Scratch campaign, which also features a gif gallery dedicated to modern Santa dances.