Category: Gambling
Media: Film
Brand: Colorado Lottery
Agency: Cactus
Geo: United States
Advertising Agency: Cactus, Denver, Colorado
Creative Director / Copywriter: Jim Morrissey
Art Director: Sarah Berkheimer
Producer: Julie Mimmack
Production Director: Brooke Woodruff
Account Director: Summer Hershey
Account Manager: Ethan Nosky
Published: September 2018
Synopsis:
Lucky for Life, the Colorado Lottery’s newest jackpot game, is a game of a lifetime. Literally. You can win $1000 a day for life! We created 7 unique :15 television spots that showcase how one woman’s ordinary daily life becomes extraordinary after winning Lucky for Life. In a single take, the set and costumes surrounding the woman shift from a mundane situation, like a lackluster “Taco Tuesday” at the local Mexican restaurant, to an exciting upgrade such as Tuesdays in Mexico, complete with a beach view and serenading mariachi singer.