Comcast: Emily's Oz, 2

Credits & Description:

CLIENT COMCAST / XFNITY
AGENCY GOODBY SILVERSTEIN & PARTNERS
COUNTRY UNITED STATES
EXECUTIVE CREATIVE DIRECTOR PAUL CAIOZZO
CREATIVE DIRECTOR NATHAN FRANK
ART DIRECTOR MICHAEL HAGOS, PETER JOSTRAND
COPYWRITER JOSH CHUA, SAM DOLPHIN
DESIGNER PHILIP CHEANEY
DIRECTOR OF PHOTOGRAPHY MATTY LIBATIQUE
PRODUCTION COMPANY BISCUIT FILMWORKS
DIRECTOR ANDREAS NILSSON
EXECUTIVE PRODUCER JAMES HORNER, COLLEEN O’DONNELL
PRODUCER TESS KENNER
LINE PRODUCER EMILY SKINNER
HEAD OF PRODUCTION TOD PUCKETT
EDITOR PAUL WATTS, CHRISTIAN ORESTE, RHYS HECOX
VISUAL EFFECTS A52
SOUND DESIGN JAFBOX SOUND
ACCOUNT DIRECTOR NANCY REYES, LAURA MCWHORTER
As part of Comcast’s commitment to accessible products and services, the company developed the industry’s first talking guide, a voice-guidance feature that gives customers with visual disabilities the freedom to independently explore thousands of TV shows and movies. Given that one-third of American households have someone living with a disability, we knew this story was for a much larger audience. We wanted to help everyone understand what entertainment is like for a person with disabilities—just how rich and unique it is. So we asked Emily, a little girl who is blind, what she sees when she watches her favorite movie, The Wizard of Oz. Then we worked with Emily to bring her vision to life, creating a truly universal entertainment experience. “Emily’s Oz” debuted at the Oscars and was accompanied by robust documentary content and a rich web experience so everyone could experience her magical world.