Advertiser: COMCAST
Agency: LEO BURNETT CHICAGO, ARC WORLDWIDE
Category: Other Screens
Advertising campaign: SLOW DEATH
Copywriter: Andy Masur
Director: Art Director: Ara Devejian
Director: Creative Director: Jens Gelhaar
Agency Producer: Executive Producer: David L. Moore
Producer: Executive Producer: Matthew Marquis
Creative Director: John Menefee
Chief Creative Officer: Jim Carlton
Account Manager: Account Director: John Stoops
Animation: Kiel Figgins
Producer: Producer: Pierre Nobile
Account Manager: Senior Talent Manager: Linda Yuen
Advertiser's Supervisor: Vp Account Director: Steve Cotten
Other Credits: Compositing: Benoit Vincent
Lighting: Benoit Vincent
Account Supervisor: Eri Haycraft
Art Director: Kristy Rybarski
Other Credits: Modeling
Agency Producer: Producer: Britt Godsell
Other Credits: Zbrush: Laurent Pierlot
Brief Explanation
Slow Internet is the true adversary of any online gamer. With that insight we created a fun retail digital signage spot that touts XFINITY's superior Internet speed--without going into tech specs or Mbps rates. To ensure that that the ad didn’t get lost in stores, we made it vivid and direct. It should be noted that no gamers were harmed in the shooting of this advertisement.