Client: Community Coffee Company
Vice President of Marketing for Community (Coffee Company): Scott Eckert
Agency: Tm Advertising
Chief Creative Officer: Lisa Bennett
Description:
Community Coffee & TM Advertising Focus On Unity While The Country Struggles With Divide & Division
Dallas, TX, January 31, 2017 – During a time when messages of division seem to be overwhelming the country, TM Advertising today launched a video message inspired by a community-focused, interactive art installation “Dear Neighbor,” created for their client Community Coffee Company.
The “Dear Neighbor” exhibit focused on Community Coffee Company’s family-valued philosophy “bring us together, and drive us to be better, and do better” and encouraged participation from the public.
Visitors were invited to write a note to a neighbor on a postcard, and hang it in the gallery for others to see. The notes expressed people’s gratitudes, hopes, dreams or something they loved about their community. Participants were encouraged to take photos of the notes and share them with #makeitcommunity.
Thousands of visitors participated; news stations, influencers and bloggers featured the intiative; and photographers and directors even leveraged the public gallery for their own projects, including an impromptu visit from “The Bachelor” Sean Lowe and his wife Catherine Guidici Lowe. The just-launched video will be supported by social media including YouTube.