It’s not uncommon for a financial institution to talk about “wealth.” Discussing it in terms of relationships and experiences, however, is a little unexpected. That’s exactly what CommunityAmerica Credit Union in Kansas City is doing. They are out to change how their members think about wealth and encouraging them to embrace what fills their life with meaning. It’s an interesting point-of-view in the face of today’s financial uncertainty, and an important reminder for all of us to take a moment and realize what really makes us wealthy.
Media: Web Film
Category: Finance & insurance
URL: http://communityamerica.com/wealth
Client: CommunityAmerica Credit Union
Agency: Bailey Lauerman
Production: Wayfarer Entertainment
Country: United States of America
Director: Todd Kellstein
Chief Creative Officer: Carter Weitz
Creative Director: Tana Kosiyabong
Copywriter: Michael Johnson
Creative: Sean Faden
Producer: Ahmed musiol
Agency Producer: Jessica Jarosh
Agency Producer: Sally Mars
Editor: Josh Snyder
Designer: Brandon Oltman
Strategist: Doug Hage, Ann Grace, Porsha Swim
Account Manager: Maggie Simpson