Client: Comunicación para la Igualdad
President- Comunicación para la Igualdad: Sandra Chaher
Agency: Dhelet Y&R
Chief Creative Officer: Martín Nino Goldberg
Copywriter: Lídia Bartrolí i Mercader
Art Director: María Martínez Lopez
Agency Producer: Marcelo Fontao
Account Director: Luz Illescas
External Creative Consultant: Tony Waissmann
Animation: Elloi Studio
Animator: Eloi Muñoz Aleixandri
Published: January 2018
Synopsis:
In Argentina, Comunicación para la Igualdad is working to educate and fight for gender equality in communications. Dhelet Y&R created a campaign to highlight the organization’s objective with a campaign that illustrates how inequality remains latent everywhere. Actual dictionary definitions are shown side by side for the same animals but there is a clear difference between the meanings.