Category: Cosmetics & Beauty
Advertiser: JSC CONCERN
Product/Service: MOISTURISER
Agency: PRIOR
Production Company: ACTION FILM, Moscow, RUSSIA
Date of First Appearance: Mar 1 2011
Executive Creative Director: JVC KALINA
Creative Director: JVC KALINA
Copywriter: JVC KALINA
Art Director: JVC KALINA
Agency Producer: Marina Alexeeva
Producer: Denis Shtukaturov
Director: Pavel Salek
Post Production: Maria Mikryukova
Director Of Photography: Andrey Makarov
English Description
This video gives a great emotion to brand "Velvet Hands", improves its image, making it more human and touching.
All previous communications of brand was too rational and explain the benefits of the product in detail and research, but did not cause an emotional response. And with this commercial we want this brand to be loved, imbued with viewer's warm attitude, and viewer begin to perceive it more modern.