Advertiser: CONCRA
Agency: BADILLO SAATCHI & SAATCHI
Category: Public Awareness Messages
Art Director: Jonathan García
Copywriter: Jonathan García
Planner: Jose Alustiza
Copywriter: Juan Camilo Valdivieso
Art Director: Alfredo Ledesma
Copywriter: Alfredo Ledesma
Director: Alvaro Aponte
Account Supervisor: Jessica Rivera
Creative Director: Juan Camilo Valdivieso
Executive Creative Director: Juan Carlos Rodríguez
Copywriter: Madeline Hidalgo
Agency Producer: Teremar Bravo
Brief Explanation
CONCRA is a non for profit organization that fights for the rights of the LGBTT community in Puerto Rico. Our brief was to communicate that acts as simple as pointing, insulting and judging based on sexual preference are acts that create violence.Over 20,000 victims of homophobia die each year. Pointing Kills.