Connect Boundless Film The Last Ice Bucket Challenge by TBWA\RAAD Dubai

The Film titled The Last Ice Bucket Challenge was done by TBWA\RAAD Dubai advertising agency for Connect Boundless in Lebanon. It was released in Feb 2017.

Connect Boundless: The Last Ice Bucket Challenge

Media
Released
February 2017
Posted
February 2017
Market
Chief Creative Officer
Executive Creative Director
Art Director
Creative Director
Creative Director
Production Agency
Director

Awards:

Loeries Awards 2017
Television, Film And Video CommunicationInternet Video – Above 30sSilver
Cristal Festival 2017
FilmTelecommunicationSilver
Film CraftBest CastingBronze

Credits & Description:

Category: Electronics, Technology
Media: Film
Brand: Connect
Agency: TBWA
Geo: United States
Advertising Agency: TBWA\RAAD, New York, USA
Chief Creative Officer: Walid Kanaan
Executive Creative Director: Fouad Abdel Malak
Creative Directors: Manuel Borde, Krix Berberian
Art Director: Oswaldo Sa
Production Company: Focus Films
Producer: Julien Masri
Strategist: Ali Cheikhali
Director: Jad Aouad
Published: February 2017
Description: Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake.