Cono: Keyboard

Credits & Description:

Category: Sweet Foods & Snacks
Advertiser: EGYPT FOODS
Product/Service: CORN CHIPS
Agency: LEO BURNETT CAIRO
Production Company: LIGHTHOUSE FILMS, Cairo, EGYPT
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Mohamed Hamdallah
Creative Director: Ashraf Badawy
Art Director: Bassem Gad/Osama Arnaouty
Producer: Mohamed Farouk
Director: Mohamed Hamdalla
Editor: Ahmed Hafez
Sound Studio: Frequency Sound Studios
Sound Engineer: Hosny Ali
Post Production: Frequency Sound Studios
Animation: Omar Adel, Osama Arnaouty, Ahmed Hamdalla
Cameraman: Wael Darwish
Lighting: Wael Darwish
Account Manager: Haitham Nassar/Hany Seleim
Cinematographer: Wael Darwish
Director Of Photography: Wael Darwish
EditingCompany: Gravity Post House
Account Manager: Haitham Nassar/Hany Seleim
Cinematographer: Wael Darwish
Director Of Photography: Wael Darwish
Editing Company: Gravity Post House

English Description
Building on the idea that 'Cono is different' we decided that its communication
and advertising should be different, that's why we reached the consumers on
the street and let them try Cono. We then asked them 'If you have the chance
to make an ad for Cono, what would you do?'
Interestingly enough, people came out with many outstanding different ideas
that we decided to take to another level and execute them as TV ads. Making
this the first TV campaign inspired and driven by the consumer.